Website Speed Optimisation

What a slow site actually costs you

People don't wait around. If a page takes a few seconds to show anything useful, a fair number of visitors have already gone back to the search results before it finishes — and you never hear from them. Google pays attention to loading speed too, so a sluggish site can sit lower in the rankings than a faster competitor with weaker content. Whoooop Ltd has worked in full-stack development for over 15 years, including building for high-traffic e-commerce where a half-second delay shows up in the takings. The good news is that speed is usually fixable on the site you already have.

Where the time usually goes

Slowness is rarely one big problem. It's normally several smaller ones stacked on top of each other, and the first job is working out which ones are actually hurting you on a real phone over a real connection.

How we go about it

We measure before we touch anything. That means looking at the Core Web Vitals Google actually uses — how quickly the main content appears, how soon the page responds to a tap, and whether things jump around while it loads — on the pages that matter most to your business. From there we fix the things that move the numbers, starting with whatever's costing you the most. Once the work is done we measure again, on the same pages and the same kind of connection, so you can see what changed rather than take our word for it.

A lot of the groundwork is the sort of thing we build in from the start on a new project anyway — images handled properly, lean code, and hosting that holds up. You can read more about how we build on our web development page.

When speed isn't really the problem

Sometimes the honest answer is that the platform underneath is the bottleneck, and tuning it is putting good money after bad. A site weighed down by years of plugins, or built on something that was never quick to begin with, can reach a point where a rebuild costs less over time than chasing every last second. We'll tell you if that's where you are rather than sell you optimisation work that won't hold. If a rebuild is the better call, our website redesign and rebuild page covers how that works, including keeping the rankings you've already earned.

Keeping it fast after we've finished

Speed isn't a one-off. New images, new content and the odd added script all chip away at it over time, so a site that's quick today can drift back without anyone noticing. If you'd rather not keep an eye on it yourself, our website maintenance and support page covers ongoing checks that catch the slowdown before your customers feel it.